The LENS Achieves Its Highest Status - Infomercial Recognition

Maybe the Maltzan people can name one of those sweeping loops the "Swivel" in honor of Mr. Sullivan's support.

The arts community must be cringing, Michael Maltzan is probably not returning calls and I can't wait for the City to put a positive spin on the LENS' latest supporter. 

The Tampa Bay Times is reporting that TV pitchman Anthony Sullivan is starting an "unpaid" campaign to support the LENS. Not to take anything away from Mr. Sullivan a very successful protégé and partner of Billy Mays, who is without question one of television's most successful pitch men. 

From CNN Money: "When Mays and Sullivan are debating whether to shill for a product, their mental checklist could easily be a decision tree for a new product launch at a major corporation. "First, it's got to have mass appeal," says Mays. "If you can connect to a broader audience, there's just a better shot of making it work. Second, the product needs to solve a common problem. I need to be able to show that it makes one's life easier. And also it gives instant gratification, hits you on an emotional level." Both Mays and Sullivan swear that believing in the product is essential to being able to sell it". 

Mays and Sullivan built a very successful business promoting products that we didn't know we needed. The LENS certainly meets some of Mays an Sullivan's requirements. The whole functionality thing and mass appeal seems to be a problem for the LENS. 

With their magnificent iconic art piece reduced to a comparison with the Swivel Sweeper, no matter how accurate, it must be a crushing blow to those who have long touted the iconic value of the LENS design.  Maybe the Maltzan people can name one of those sweeping loops the "Swivel" in honor of Mr. Sullivan's support. 

The LENS project has been recognized for what it is by a true expert in the field of infomercial promotional marketing. Something cheaply made, of limited  functionality, with unique eye appeal and limited life expectancy. 

Not art, just cheap infomercial junk. Finally a valid definition. 

I can't wait to see Danner and Curran schmoozing with Sullivan trying to put a positive spin on this one. 

There could be a back story here. If Leslie Curran is still thinking about running for Mayor, definitely an uphill battle, maybe Mr. Sullivan can give her some pointers. Mayor Foster may want to jump on the band wagon and try to lure Mr. Sullivan into his camp. Just what very iconic art story needs - a sub plot. 

If you don't want the "as sold on TV" replacement for the Pier, be sure to get a petition for the Pier Referendum and complete it properly. Information and schedule of events at Stop The Lens

e-mail Doc at dr.webb@verizon.net, or send me a FacebookFriend Request.

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N.A.W. October 24, 2012 at 05:47 PM
This was said by Raul Quintana.
L October 25, 2012 at 05:51 PM
Where were all the people against a new pier during all of the meetings over the past several years? These were all open to the public? The current pier is not 'historic', highly subsidized, and can't be repaired. I truly appreciate the history of St. Petersburg and don't agree with tearing down historic structures, but a 40 year old upside down pyramid is not historic. If the original Million Dollar Pier were still standing, then I'd agree with you. If you are in favor of tearing down the pier (not saving it), then please let me know what your 'perfect' pier would look like & offer for the residents and visitors. The Old NE Patch and most of its readers are not in favor of change and the new Lens, so I know I'm in the minority on this website.
N.A.W. October 25, 2012 at 06:08 PM
Who says it can't be repaired? You do know that the 50 million in TIF funding was to repair it right? And there are more attributes that make a building historic,or worthy of preservation, like local economic impact, and the architecture..it's not simply the age. I think there should have been a vote on the old pier, but there wasn't, and we should learn from that mistake...get the people behind you. A simple up and down vote on the current pier, then go to step two. Why do you think St.pete Preservation favors keeping and refurbishing the pier? A perfect pier to me would be gutting this one, building it "net zero", energy efficient, cover iot in aqua marine glass to compliment the dali, move the retail on to the approach to create programming all the way up to the building, along with a shaded walk...stop vehicles from driving out there, and have an old fashioned electric trolley as a people mover, starting say, from baywalk, and making stops at beach drive, bayshore, and the pier terminus...there should be a wooden fishing pier built off the east side of the pier for fishermen, with the amenities they need to continue world class fishing...maybe a fish market there as well, with fishing charters. Create floating docks with a breakwater, so boats of all sizes could dock....add another floor to the building, creating a green space on top, with paths winding through a botanical garden.....there's so much that could be done if we had an administration that cared.
N.A.W. October 25, 2012 at 06:08 PM
cont- They recently said, when asked where will people park, since they are eliminating 126 parking spots, and they replied that they expect LESS visitation, But on other days, you hear them say that the lens will be more popular? What's going on here?
KK October 26, 2012 at 02:08 AM
I would like to see something like Navy Pier or Coney Island. And as for where the opponents were we when the meetings were taking place, WE WERE THERE AND THEY WERE NOT LISTENING. and they are still NOT listening. 70% of the people ARE NOT in favor of the lens.


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